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  • Dean Waye 5:13 pm on September 17, 2010 Permalink | Reply
    Tags: , Business and Economy, Cambodia, Florida, , Google Alerts, Information technology, Outsourcing, South Florida, Southeast Asia, , YouTube   

    Brian, Outsource Yourself 

    Location of Southeast Asia. This map primarily...

    Image via Wikipedia

    Brian Gordon, American born and raised, just moved from South Florida to Cambodia, and I am trying to help him reverse the outsourcing dilemma you might be worrying about in your own job.

    Dude!

    It was good to hear from you, and I was glad to see that the move to Cambodia was trouble-free, given how problematic the months leading up to it were.

    Now that you are settled in, and want to find work, consider marketing yourself in a way that takes full advantage of your situation.

    First, I think that your story is compelling. The Great Recession + the Florida housing bust wiped out your equity, and then you got laid off. I used to live in Florida, and so I know you weren’t unusual. It was just bad luck – you weren’t sub-prime, you got crushed by falling prices, like millions of other people. And getting laid off during this recession happened to millions of people too, not just you.

    But what you did next is what makes the story so interesting. You picked a place you visited once before and liked, gave yourself a September 1 deadline to find a new job in America, and when you didn’t, you left.

    Now, you can geo-arbitrage. You can work for American companies (or really any company, anywhere), undercut your on-shore competition by 20-30%, and take advantage of the lower cost of living in Southeast Asia.

    Not many people could make the kind of change you did. And even fewer would even try. But you did it.

    So, now, how do you find clients?

    This is the weak spot in your strategy, since ideally you would have lined something up before leaving, but I don’t fault you for it. A big change like that means sticking to a date no matter what. Otherwise, maybe you would have never had ‘enough’ clients, and therefore never moved.

    The situation is what it is. Let’s just get started.

    1. You have a domain name, and an email address (brian.gordon@kronosreports.com). Put your story on your website, along with the type of reports you have done and can do for clients. Keep it friendly. (Note: Brian’s specialty is creating database-driven reports for HR systems)

    2. Decide on a rate schedule you can live with, and stick to it. If possible, be the second-highest cost provider among your competitors.

    3. Get someone to send you a MagicJack, so you’ll have a US number that you can use and a voicemail box for the calls you can’t take (sounds simple, I know, but it matters). While you are at it, sign up for Google Voice.

    4. Email everyone you know, individually. Especially former clients. Tell them your story, give them your contact info and website and let them know that you can handle their work easily from where you are, at prices they won’t find locally, at least not with the experience level you offer.

    5. Record some high-quality video and upload it to YouTube or Vimeo. At a minimum, record a 1 minute introduction to your website, again telling your story and how you are able to offer American-style work in a way that benefits the client. Then embed  the video on the front page of your website (this is easier than you think, honest).

    6. Set up Google Alerts for keywords that include your specialty, former employers, and former clients, and when you see new business deals announced, contact the people mentioned and offer to supplement what they are buying with your own offering. We both know the crazy markups that services like report creation have. Some of those companies will be happy to reduce their costs and get the same results.

    7. Subscribe to Help A Reporter Out. Yours is a story that is extreme enough to get media attention, and that sort of publicity will help you get clients and make them more comfortable with you.

    8. Start a blog on WordPress.com, and write about your career adventure. Posts there are picked up by search engines very quickly. I just googled ‘brian gordon‘ and I am pretty sure none of the top results was you. Even ‘brian gordon reports’ didn’t return anything about you. You have a common name (sorry, it’s true), so you need to start getting noticed by Google, buddy. We can’t all be named ‘dean waye‘.   🙂

    9. If one exists, join a group on LinkedIn for people who either do what you do, or are in industries you have sold into. I joined my first 3 groups the other day, and I was blown away by how many project management jobs are listed. Also, post either your website address or this post to Facebook/Twitter, and ask your friends there to pass it along. Mainly for the Google search results help, but it also might you pick up something.

    10. Finally, take a look at the freelancer sites like elance, guru, odesk, and TweetMyJob. They can get you started on something until you get established.

    Also: Dear Reader… yes, you, you right now, reading these words… What do you think? Got a comment, or a suggestion to help Brian?

     
    • deanwaye 9:14 pm on September 17, 2010 Permalink | Reply

      Hey Brian, It’s been 4 hours since this was posted, and while ‘brian gordon’ and ‘brian gordon reports’ aren’t showing you yet on Google, you’re number 1 for ‘brian gordon cambodia’. So, that’s a first step.

    • Brian Gordon 2:03 pm on September 18, 2010 Permalink | Reply

      Dean – Just wanted to say thanks. I registered on elance and HARO and will submit my story tomorrow…also, I forwarded your article to a few friends and colleagues and this is where I stand

      A former colleague who now recruits technical talent is marketing my background at 4 companies with crystal report projects

      A controller I used to work with is now looking for me to rewrite standard reports from access

      You spelled out perfectly what I need to do.

      As my cost of living in Cambodia is a fraction to the states I can market my expertise in business reporting AND essentially undercut all competition on price….I think I can own this space with quality work and be the best bargain globally for business reporting….and as long as my revenue is below 90K it will be tax free as the US foreign tax exclusion is 90k……

      Thanks again for such a great roadmap.
      Brian

    • lucythorpe 5:13 am on September 19, 2010 Permalink | Reply

      You are clearly a great friend with some sound advice. We could all do with a new road map every now and again! As someone who gives press and publicity advice I think finding your story and getting it out there is a brilliant start.

  • Dean Waye 5:50 pm on September 11, 2010 Permalink | Reply
    Tags: audible.com, , Beverages, Business and Economy, , , , , ,   

    Dear United Airlines, 5 Good Things About Your Losing My Bag 

    United Airlines 777s

    Image by matt.hintsa via Flickr

    Dear United,

    Forcing myself to look on the positive side, I came up with 5 pros to what you did you me yesterday (the cons being a lost bag, 5 additional hours stranded at Dulles on a Friday night, and your overall frustrating ineptitude).

    So, here they are, however weak:

    1. Forced downtime (1): I got to enjoy some alone time, listening to “The Big Short” on audible.com. Excellent book about the 2008 financial crisis.

    2. I tried a coffee my wife likes, and it was good: Starbucks’ pumpkin spice latte. Not as froo-froo as I expected.

    3. Forced downtime (2): I cleared all my work email, so Saturday morning was free.

    4. I didn’t have to lug around two bags. A mixed blessing, for sure, but nonetheless…

    5. I had two hands free, for writing articles. Like this one about you. Ah, the circle of life…

     
  • Dean Waye 12:01 pm on September 9, 2010 Permalink | Reply
    Tags: , Business and Economy, , Health, , , Montreal, Paris Hilton, Reproduction and Sexuality,   

    Dear Hilton Hotels, Thanks for the Condoms (?) 

    Hilton Place Bonaventure

    Dear Hilton,

    Sometimes, you crack me up 🙂

    I DO appreciate the option, at the Montreal Hilton downtown, to buy different internet speeds (are you reading my blog?). Although, having wi-fi only in the lobby is not useful.

    On the other hand, I have to give you points for creativity, or understanding (some of, but not me) your customers… this is the first hotel in my experience where next to the snacks and a mini-bar, you also sell ‘Intimacy Kits’, with condoms, lube, and ‘obstetrical towelettes’. (I confess, I have no idea what those are, but I am not willing to pay $12 to find out).

    Still, someone must buy them, or you wouldn’t sell them. Go Montreal!

    Canada…. it’s like a whole other country.

     
  • Dean Waye 12:30 am on August 29, 2010 Permalink | Reply
    Tags: , , Business and Economy, Filling station, Financial Services, Gasoline and diesel usage and pricing, Insurance,   

    Dear AAA, About That Thing I Wrote the Other Day… 

    Gas prices on 2008-04-30. Hess Station in Wilm...

    Image via Wikipedia

    Dear AAA,

    When I wrote this, I knew there was something else I was missing, but I didn’t ‘have it’ in my fingers at the time. Does that ever happen to you, too?

    Well, I have it now.

    I’m sure you understand this even better than I do, since you live with it every day… AAA has a classic sort of branding problem, doesn’t it? No one thinks about you until they need you, and they rarely need you. You’re about about as exciting as term life insurance. That’s why programs like using the membership to get discounts are so important. And why you always manage to get mentioned on the radio around holiday weekends, predicting how many people will be on the road, and saying  how much gas costs*.

    So, back to the note I wrote the other day. Can you add in gas prices? Or even better, just show me the 3 lowest priced gas stations in a 3 mile radius. Don’t make me download a second app for my Android/iPhone, just add this into the current app.

    Thanks in advance.

    • Why does it always cost more than whatever state I live in, regardless of how often I move? Is that a coincidence, or does Alaska/California always skew the number higher?
     
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